For publicly listed companies, first impressions really do count

Author -  Vaughan Reed

It’s hard to quantify a dollar value on ROI when it comes to Investor Relations. So why should listed companies spend more time, effort and capital on their website for Investor Relations?

The long and the short of it is… if you’re not providing the right first impression to potential share holders via your website, the cost to the business will be lost investors, which will impact on your share price and your capital raising ability.

If your company is listed on the stock exchange, take a step back and have a look at your website from an outsider’s point of view and ask the following questions…

How well does your website:

  • Portray creditability i.e. is it professionally designed? Does it reflect your brand and promote your company vision?
  • Reflect that of a market leader
  • Detail precisely what your company does when first entering the site

Sell the company’s story and investment vision

Do the Basics Right!

Your website provides the ideal platform for managing your company’s Investor Relations efforts. Having a website with a range of Investor Relation tools such as; live share price and interactive charts are nice to have but it’s important to do the basics right first. This is where you will get the biggest bang for your buck when it comes to ROI.

If you can answer all of the above questions positively, then the next step is to make sure your website is effective in its shareholder communication. The following elements are low cost to incorporate and offer real value to potential and existing shareholders:

  • Your company background and vision
  • Press releases
  • SEC filings
  • Annual reports
  • Quarterly reports
  • Historical financial information
  • Share holder meetings & events
  • Regular comments & announcements from the CEO

It’s important to remember, Investor Relations isn’t just about satisfying the needs of your existing investors, it about showcasing your business effectively to potential investors and providing enough information to help potential investors make an informed investment choice.

By having an effective website you can show investors that they are an important part of your business focus and investing in your business is going to be a sound investment.

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