Balancing price, quality and functionality

Author -  Allan Kent [Guest]

Imagine a three legged bar stool, sitting perfectly level and stable as it was designed to be. It sits nice and high off the ground. Each of its legs are represented by:

  1. Price
  2. Quality
  3. Functionality

If the Price leg is to be reduced, it immediately means that the stool is no longer level and is unbalanced. The remedy is either to shore up that leg, which will certainly have an impact on its visual appeal and no doubt its stability, or to trim the Quality and Functionality legs to match.

OK, the stool is now level and stable, but it is no longer the same stool it was. Will it match the other stools, will it look right against the bar?

I accept that this example is highly simplified, but it does still represent the impact that cutting price can have to the end product or service. It's worth thinking about if you're in sales yourself, and certainly worth considering if you're shopping around for something and price is your main criteria.

I look forward to your feedback on this concept!

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